In 2026, your buyers are searching you differently.
For B2B startups, the path from discovering a problem to building a shortlist is increasingly happening across search engines, AI chatbots and generative search experiences.
That creates a new challenge of how do you make sure your brand gets found, understood and considered when AI is helping buyers research their options?
And no, this doesn’t necessarily mean building an entirely new marketing function called “GEO.”
Our latest whitepaper takes a closer look at what actually matters for B2B SEO and AI search visibility.
Inside, we explore:
- What is changing about how B2B buyers discover vendors
- Why getting found and getting cited are two different challenges
- What Google’s guidance means for GEO and AI search optimization
- Which pages matter most when buyers research your company
- Why your visibility beyond your own website matters
- What technical SEO basics could be quietly limiting your AI visibility
- Which popular GEO tactics you can safely ignore
- A practical 90-day baseline for getting your SEO and AI search foundations in place
No endless list of AI tools. No complicated GEO playbook.
Just a practical look at what B2B startups need to know about SEO, GEO and AI search visibility in 2026.
Want to see the full framework?
Download it here
