About Amplyfi
Amplyfi is a leading AI-powered market intelligence platform founded in 2015, headquartered in Cardiff with offices in London and Santa Fe. The company has pioneered the transformation of how organisations gather, process, and act on intelligence, moving beyond traditional research methods to deliver real-time insights through advanced machine learning and generative AI technologies.
Amplyfi’s platform analyses millions of documents daily from both structured and unstructured data sources, providing market-changing insights for an impressive client base spanning national defence departments, global pharmaceutical giants, financial institutions, and Fortune 500 companies. With $16.8M raised to date, including a significant $5M round in 2024, Amplyfi is positioned as a thought leader in the rapidly evolving market intelligence sector.
The company’s mission to “democratise intelligence” has become increasingly relevant as organisations seek to compress months of traditional research into days whilst spotting critical market shifts faster than ever before. As a high-growth technology company at the forefront of AI-driven business intelligence, consistent high-quality lead generation was crucial for fueling their continued international expansion.
The Challenge
For a leading market intelligence company like Amplyfi serving enterprise clients and government agencies, lead generation presented unique challenges. Their sophisticated AI platform required targeted outreach to technical decision-makers and C-suite executives who could appreciate the value of advanced market intelligence capabilities. The complexity of their offering meant that generic lead generation approaches wouldn’t suffice – they needed personalised, research-driven campaigns that could effectively communicate their value proposition to discerning enterprise prospects.
The Solution
AiHiOm worked as part of Amplyfi’s team on two complementary fronts, providing both systematic processes and dedicated human resources:
1. Lead Generation Mechanism
Set up a constant lead generation mechanism through regular targeted campaigns across multiple channels, specifically designed for Amplyfi’s technical B2B SaaS market and sophisticated buyer personas.
2. Dedicated Team Member
Provided a dedicated team member in India who is fully managed by AiHiOm and works exclusively for Amplyfi, ensuring cultural alignment and seamless integration with their existing processes.
Dedicated Team Member Benefits
The dedicated offshore team member solution proved particularly valuable for Amplyfi’s rapid growth phase, offering several strategic advantages:
The Results
Lead Generation Target Achievement
Over 9 months of strategic partnership
Strategic Impact for Market Intelligence Leaders
Scalable Growth Engine: For market intelligence companies like Amplyfi that serve Fortune 500 clients and government agencies, the combination of systematic lead generation processes and dedicated offshore expertise creates a scalable foundation that supports international expansion without compromising the sophisticated service quality their enterprise clients demand.
Team Integration Success: AiHiOm’s approach of working as part of Amplyfi’s team, rather than as an external vendor, enabled seamless collaboration and cultural alignment – critical factors for AI companies operating in complex enterprise markets where trust and credibility are paramount.
“The 100% target achievement demonstrates how strategic offshore partnerships can fuel rapid growth for leading AI companies when approached with the right blend of systematic processes and dedicated human expertise.”
